Recognizing the evolving needs of bassists, Seymour Duncan expanded into the bass market, applying the same meticulous attention to detail and tonal philosophy. By the 1980s, Seymour Duncan was actively producing pickups for bass guitars, steadily building their reputation among the low-end community.

In this article, we'll trace the fascinating journey of its founder, Lindy Fralin, from his early days of curiosity and dissatisfaction to becoming a revered pioneer in the pickup industry.

From the start, Nordstrand wasn't about mass production or following trends. It was about meticulous craftsmanship, pushing boundaries, and, most importantly, listening to bassists.